The Canary Islands are a partly tax-free zone. That means that goods purchased here are usually cheaper than in other European countries. It should go without saying that Tenerife is a shopper's paradise, and the great shopping opportunities attract hundreds of visitors each year. Great deals can easily be had, and discriminating shoppers can find huge bargains on just about anything. There are weekly markets in which you can find interesting and traditional things to buy at really good prices.
If shopping is not your thing then there is always the beach to go and spend your time on. There are many glorious beaches in La Orotava. They have fine sand and crystal clear sea. The temperature is warm all year round in La Orotava and therefore there are plenty of opportunities for you to spend time there. You can sunbathe or participate in the water sports that are available there.